2019 - 2020 設計趨勢 · IP形象篇
In this article, we will share our insight about the character industry, the second theme of the ISUX Design Trend Report. Characters are frequently used as a marketing tool because they can provide friendly and positive images by applying them to services or products. As the number of ‘Kidults’ has increased, the character market is expanding a lot recently. In the past, while characters were treated as things for young children, now the culture of consuming character-related products is more focused on the 20-30s. People are eager to buy the limited editions of character items designed by character collaborations.
This research will first share the overall flow of the character market and introduce some recent character branding cases along with notable character collaborations.
每個國家都有各自的文化與情感，他們流行的IP角色也會不同。但當我們瀏覽這些角色時，我們發現好的角色在世界都受歡迎。 動畫、漫畫和游戲中這種傳統上的IP角色已深受喜愛，如今， 被許多人在通信APP中使用的表情貼紙也備受青睞。 這些在線創造的角色，不僅僅停留于線上，還被應用在各種各樣的產品中，與傳統的IP角色在線下市場展開競爭。
As all the countries have their own culture and emotions, popular characters in each country can be different. But when we look through the characters that are popular in various countries, we can see that well-branded characters can get global popularity. Traditionally, characters in animation, comics, and games have become popular but nowadays, characters from online messenger stickers are loved by many people regard to the usage of messenger apps. The characters created from online messengers are not only staying online but they are applied to various products and compete with traditional characters in the offline market.
According to the Korea Creative Content Agency, the global character market grew about 180.6 billion dollars in 2018, which increased about 20 percent from 2009 (151 billion dollars).
We’ve found there are 4 characteristics of the character market. First, unique storytelling is very important. Second, it is easier to cross borders and be loved than simple consumer goods, so multicultural sensitivity is important. Third, the license business is very important because it accounts for more than 50% of the total sales. Fourth, there are many cases of ‘One source multi use’ that transforms and expands original content into various forms.
誕生于漫畫書、電視和游戲中的傳統IP角色流行了很長一段時間，隨著Kakao和LINE等通信APP的增加，幫助表達用戶情感的表情貼紙也變得越來越流行。此外，隨著IP產業的發展，很多公司創造了許多品牌都希望與之合作的，以藝術家為基礎的具有獨特故事的IP品牌，中國的Molly，韓國的Sticky Monster Lab和Super Fiction是代表性的例子。
Traditionally, characters born in comic books, TVs, and games have been very popular for a long time. But recently, online sticker characters that help express emotions on messengers are becoming more popular as the use of messenger apps such as Kakao and LINE increases. In addition, as the character industry develops, artist-based companies create character brands with unique stories which a lot of brands wants to collaborations with. China's Molly, Korea's Sticky Monster Lab and Super Fiction are the representative examples.
If you look at the characteristics of popular characters, there is a unique and easy-to-remember story that is not so different from our everyday life which we can easily sympathize with. Niniz and BT21 characters which were designed recently also have interesting background stories.
As the characters are used as online stickers, witty characters that can convey various emotions are becoming more popular. Rather than simply a cute character, somewhat nerdy and unique characters are popular.
A simple and cute shaped character is popular. A simple looking character is not only cute and pretty in shape, but also can be applied to various products using the basic character shape.
As 3D technology develops, 3D characters with vivid textures are also loved by people. 3D characters with detailed textures can be attractive even for adults.
1) Various animal characters are popular. 2) Characters from other countries are also popular in China.
1) Characters from online stickers in messenger apps are popular. 2) There are many characters family brands rather than an individual character brands.
1) Characters from animation are popular. 2) It is a somewhat in rough form, but funny characters are popular in internet memes.
1）大多具有獨特的手繪風格。 2）多數來自游戲和動畫。 3）被應用在各種各樣的領域中，比如地方政府和交通卡。
1) There are many characters in unique hand drawing style. 2) Many characters are from games and animations. 3) Characters are used in various field of industries such as local governments and transportation cards.
Recently, there are many cases in which character businesses are expanded by collaborating with various industries. And there has been a collaboration with trendy fashion brands, popular artists or products with state-of-the-art technology which tend to expand character’s brand images. From the standpoint of a company or a brand, it is possible to convey a friendly and positive image through a character. We have summarized the noticeable cases of character collaboration.
Covernat X Ryan (Kakao Friends)
This is a collaboration of Korea’s street brand Covernat and Ryan, which is one of the most popular character of Kakao Friends. A character collaboration can easily become cute but since they only applied Ryan which has with no expression on his face, it matched well with Covernat's unique street brand image.
Anti Social Social Club X BT21
Anti Socal Social Club曾經將他們靈活的logo應用在各式短語或品牌名稱中。這次聯名，他們把標志性的logo與BT21的角色，品牌名稱還有缺乏萌性、略顯笨拙的logo相融合，很好地協調了ASSC獨特的品牌風格。
Anti Socal Social Club has used their flexible logo applying various phrases or brand names. In this collaboration, they applied their logo with the BT21 character, brand name and logo which is not too cute or awkward and harmonized well with the ASSC's unique brand style.
Nike X Super Fiction
這是Nike在2019年Airmax day與Super Fiction的一次聯名。用戶可以創建角色彩票并使用散列的標簽將其上傳到Instagram上。Super fiction的角色特征在Nike上得到很好的應用，使用SNS的活動吸引了相當多的年輕消費者。
This is a campaign that Nike collaborated with Super Fiction on 2019 Airmax day. The user can create a character lottery ticket taste and can upload it on the instagram with a hash tag. The character identity of the Super fiction was applied well on Nike, and the campaign using SNS attracted the young consumers.
KAWS X SESAME Street X Uniqlo
時尚品牌Uniqlo推出了由潮流藝術家KAWS 與兒童電視節目SESAME STREET 合作的KAWS X SESAME STREET UT系列。UT (優衣庫T-Shirt)是一款獨特的T恤，它選擇和應用了許多潮流文化概念，如音樂、藝術、電影和動畫等。
Global fashion brand Uniqlo has launched the KAWS X SESAME STREET UT collection, which is a collaboration between global pop artist KAWS and a popular children's TV program SESAME STREET. UT (UNIQLO T-Shirt) is a unique T-shirt applying the pop culture concept such as music, art, film and animation which Uniqlo has selected.
Bape X Snoopy
A well known street fashion brand Bape, which is famous for their gorilla character logo and patterns, has done a collaboration to celebrate the 20th anniversary of Snoopy. Bape applied their unique camo pattern with the Snoopy characters and applied to various products.
Etude House X Disney
韓國領先的化妝品品牌Etude House與迪士尼可愛的豬角色Piglet合作慶祝2019金豬年。“Happy with Piglet Collection”是提供可愛包裝和各種各樣產品的限量版，可以打造帶來新年好運的可愛妝容。
Korea's leading cosmetics brand Etude House collaborated with Disney's lovely pig character Piglet to celebrate the golden pig year of 2019. 'Happy with Piglet Collection' is a limited edition, offering a cute package and various products that can create a lovely makeup which will bring good luck to the new year.
VT Cosmetics X BT21
隨著K-beauty市場的發展，VT Cosmetics將BT21和BTS作為其品牌的主要模型。他們在包裝設計中使用BT21 的形象，還在最近開了一家快閃店。
As K-beauty market grew, VT Cosmetics applied BT21 and BTS as the main models for their brand. They used BT21 characters in package designs and recently opened a pop-up store.
Esquire X Ryan (Kakao Friends)
The fashion magazine Esquire described Ryan as a real selves and applied him as their cover model. They designed the cover by compositing the 3D Ryan with a real background which make the character feel more like a real model.
Maison Kitsune X Super Fiction
這是Super Fiction和全球時尚品牌Maison Kitsune的合作項目。他們設計了一個玩具形象，以此反映Maison Kitsun的狐貍特征。這只具有狐貍形象的大雕塑正在韓國第一家Maison Kitsune的商店門前展出。
This was a collaboration project of Super Fiction and global fashion brand Maison Kitsune. They designed a toy figure reflecting the identity of fox character of Maison Kitsune. In front of the first Maison Kitsune store in Korea, a large sculpture of this fox is being exhibited.
Helvetica X LINE Friends
LINE Friends had a very unique collaboration with Helvetica, the font that represents Swiss modernism. This collaboration has got attention from the design industry and also gave consumers a fresh impression since it was the first collaboration between un-materialized font and a character brand.
Kelly Park X Apeach (Kakao Friends)
Kakao Friends的Apeach與書法藝術家Kelly Park合作東京商店的開業。Kakao Friends經營的'Studio Kakao Friends'與來自世界各地且在不同領域的創作者合作。第一個合作者就是韓國的書法藝術家Kelly Park，Apeach粉紅可愛的角色特征與Kelly Park強勁時尚的書法結合在一起，創造出獨特而時尚的產品。
Kakao Friends had a collaboration between calligraphy artist Kelly Park and Apeach to open Kakao Friends Tokyo store. Kakao Friends Tokyo runs 'Studio Kakao Friends', which collaborate with creators from various fields around the world. The first project was with Korean calligraphy artist Kelly Park. Apeach's lovely pink identity and Kelly Park’s powerful and stylish calligraphy were combined and created trendy and unique products.
Snowpeak X LINE Friends
日本露營品牌Snowpeak與LINE Friends的一次聯名。Snowpeak以其在野營裝備行業的精細技藝而聞名，同時也以優秀的設計質量和熱愛自然的精神而著稱。它嘗試將LINE Friends熱情友好的的品牌基調運用到產品中，這種運用是出色的。
This is a collaboration between Japan's camping brand Snowpeak and LINE Friends. Snowpeak is well known for their craftsmanship in the camping equipment industry and also famous for excellent design quality and nature-loving spirit. Snowpeak tried to apply the warm and friendly brand tone of LINE Friends into the their products which was outstanding.
Rhodia X LINE Friends
LINE Friends與法國文具品牌Rhodia的合作，Rhodia是一個深受藝術家與設計師喜愛的品牌。LINE Friends可愛的角色形象被很好地應用在Rhodia充滿奢華與藝術感的品牌形象當中。
This is collaboration between LINE Friends and french stationary brand Rhodia, which is a especially loved by artists and designers. This is a case that LINE Friends' lovely character image was well applied to Rhodia’s luxury and artistic brand image.
Quartet X Kakao Friends
Kakao Friends 江南旗艦店在三樓開設了第二家咖啡館與四重奏面包店，并發布了兩者合作的菜單與商品。除咖啡的所有包裝之外， Kakao Friends的角色也被應用于面包之中，給四重奏品牌帶來趣味性與機智性。
Café and bakery Quartet opened their second shop on the third floor of the Kakao Friends Gangnam flagship store and released the collaboration menu and goods. In addition to all the packages used in the cafe, the bakery also applied Kakao Friends’ characters, which gave the fun and wit to the Quartet brand.
Naixue X PUPU
Bang & Olufsen X Brown (LINE Friends)
Brown與Bang＆Olufsen的合作項目，Bang＆Olufsen是丹麥一家生產昂貴音頻設備的公司。 Brown的象征顏色和面部被限制性地用在最小設計中，以此保持Bang & Olufsen高端的品牌形象。
This is a collaboration project between Brown and Bang & Olufsen, a Danish company that manufactures expensive audio devices. Brown’s symbolic color and face were restrictively applied to the minimal design of Bang & Olufsen to maintain their high-end brand image.
小米 X LINE Friends
基于“Super Me（SUPER MI）”的概念，小米和Line Friends展開合作。這個版本使用了Brown的故事，它遇到小米后獲得超級力量并成為“超級Brown”。小米和LINE Friends將繼續會有更多的合作方式。
This is a collaboration between Xiaomi and Line Friends which is based on Xiaomi’s “Super Me (SUPER MI) concept. This edition applies the story of Brown, who has gained superpowers and became ‘Super Brown’ after he met Xiami. Xiaomi and LINE Friends will continue to have various collaboration.
哆啦A夢/小黃人 X Clova Friends
Clova Friends是由LINE Friends的母公司Naver制作的AI揚聲器品牌。他們用Brown和Sally兩個Line Friends 的角色設計了一款可愛而友好的人工智能音箱。很多AI揚聲器都傾向使用可愛的角色，因為這些角色可以讓人們對設備感覺更友好，并且有情感上的接觸。最近，他們與哆啦A夢和小黃人合作設計了一些特別版，這些版本都很受歡迎。
Clova Friends is an AI speaker brand made by LINE Friends' mother company, Naver. Using the LINE Friends character Brown and Sally, they designed a cute and friendly artificial intelligence speaker. A lot of cute characters are tend to be applied to AI speakers since characters can make people feel more friendly to the device and have emotional access to it. Recently, they have designed some special editions through collaboration with Doraemon and Minions which were very popular.
Kakao Friends X Battle Ground
Kakao Friends和由Kakao Games提供服務的，熱門PC游戲Battle Ground的合作。 Kakao Friends設計了一個在游戲中穿得像角色的Ryan玩偶，是Battle Ground游戲迷們喜歡的少數項目。
A collaboration of the popular PC game Battle Ground, which is being serviced by Kakao Games. Kakao Friends designed a Ryan doll who dressed like a character in the game and also few items that fans of Battle Ground game would love.
Kakao Friends X 皇室戰爭 (Clash Royale Friends)
Supercell公司制作的著名游戲《皇室戰爭》與Kakao Friends一起做了一款小游戲，在這款游戲里，皇室戰爭和Kakao Friends的角色被重新設計。
Supercell's famous game Clash Royale and Kakao Friends made a snack game together in which the characters of Clash Royale were redesigned with Kakao Friends characters.
Sundaytoz X 迪士尼 (Disney pop)
使用迪士尼 IP的手游正在陸續發布。 Sundaytoz已經發布了一款名為《Disney Pop》的移動休閑益智游戲。
Mobile games using Walt Disney's IP are being released one after another. Sundaytoz has released 'Disney Pop' which is a mobile casual puzzle game.
As various characters are created, there are a lot of attempts to make each characters distinctive from other brands since character business is getting more and more competitive. We have summarized the most prominent cases of character branding and also organized the characteristics of character-related businesses.
Recently, there were few cases to design a character resembling a star or develop new characters by participating in an idol star for the making character concept. The fans of the star naturally become a fan of the character so the character brand can easily get the popularity. By using a star in the brand strategy, it can also help to give a story to the character which makes the brand more interesting. Recently, the BT21 character is very popular which was developed by LINE Friends with the world-renowned K-pop artist group BTS.
LINE Friends根據BTS成員所畫的草圖創建了一個角色品牌，并利用BTS的全球粉絲來提升這幾個角色的人氣。一年多來，BTS成員參與了從角色的初始草圖、整體設計到角色個性和背景故事的所有過程。隨著這些過程在制作電影里曝光，盡管還沒有發布，BT21就收到了國內外粉絲的爆炸性響應。截至2019年1月，BT21在SNS的粉絲數量已達到1600萬。匡威和 Antisocial Social Clubs等時尚品牌與BT21合作的產品在發布1-2小時后便全部售罄。
LINE Friends created a character brand based on the sketches of BTS members, and this BT21 characters were able to use the worldwide fandom of BTS to enhance the popularity. Over a year, BTS members participated in all the processes from initial sketch of the character to the overall design, character personality and the background story. As the process was revealed in a making film, BT21 received explosive responses from domestic and foreign fans even before its launch. The number of SNS followers for BT21 already reached 16 million on January of 2019. The fashion brands such as Converse and Antisocial Social Clubs collaborated with BT21 characters and those products were sold-out 1-2 hours after their release.
Roy 6角色由LINE Friends與中國新一代偶像王源共同創造。王源與LINE Friends一起參與了角色的開發并首次在中國推出。 Roy6的主題曲《Will you》大受歡迎，一經推出便在中國主要音樂排行榜上名列第一。
Roy 6 character was created by LINE Friends with China's next-generation idol 王源 Roy Wang. Roy Wang participated in the character development with LINE Friends and first launched the Roy6 in China. The campaign song of Roy6 'Will you' was a big hit that it took the first place on the main music charts of China right after it was released.
這是LINE Friends用人氣綜藝節目《Running Man》制作的3D動畫，每個角色都是根據節目中的真人明星而設計。基于節目的高人氣，動畫在全世界也廣受歡迎。另外，他們還用這個3D動畫角色制作了一款手游。
This is a 3D animation that LINE Friends made with the 'Running Man’, an TV entertainment program which is very popular. Each of the characters were designed based on the real stars in the program. Based on the popularity of the program, animation has also become popular all over the world. In addition, a mobile game was also made with this 3D animation characters.
A character made by YG Entertainment, Korea's leading agency that produces a lot of stars. Krunk can be easily seen in music videos and events or advertisements related to YG, with the concept of being a star singer. And various goods and figures of Krunk which is for promotion of YG artists are also popular.
Popular characters are also tend to be loved globally, so character brands try to promote their characters by opening offline shops or holding events in overseas. We have researched the cases that have recently succeeded in globalization of the character brand.
Kakao Friends opened a character brand shop in Omotesando, Tokyo, with the theme of Apeach. The Apeach character released in Japan is different from the original character which was modified to suit the unique sensibility of Japan. People can experience the character brand through various desserts and large sculptures of Apeach character in Apeach Omotesando shop. Based on its popularity in Japan, Apeach was selected as a main character of Tokyo Tourism Corporation.
上海 Kakao Friends 商店
Kakao Friends最近在上海開了一家快閃店，這是他們在中國業務的開始。這家快閃店的概念是“第一次中國之旅”，他們在周圍放了一個巨型角色形象供人們拍照。中國是有巨大商業潛力的國家之一，因此Kakao Friends也期待在中國市場會有所成就。
Recently, Kakao Friends opened a pop-up store in Shanghai which was a start for their business in China. This pop-up store had a concept of a 'first trip to China' that they placed big character figures around for people to have photos with it. China is one of the country where there is a big potential in character business so Kakao Friends will be also looking forward for their success in China market.
LINE Village Bangkok
LINE Friends去年在泰國開了一個名為“LINE Village”的小型主題公園。當人們參觀這個世界上的第一個室內景點時，可以看到實際尺寸的角色和在23個不同主題的房間里享受。 LINE Friends商店不僅是一個銷售商品的地方，也是可以讓人們享受樂趣并擁有全新體驗。今年他們也準備在上海開設另一個主題公園。
Line Friends opened a small theme park called "LINE Village" in Thailand last year using their chaaracters.When people visit this world's first indoor attraction,they can see in real size characters and enjoy 23 rooms with different theme.The LINNE Friends store is a place not just for selling goods,but a place where people can have fun and have a new experience .They are also ready to open another theme park in Shanghai this year.
The characters that have been popular in the early days can also feel bored with repeated images after a certain period of time. Some character brands try to change the styles or collaborate with other brand to give fresh feeling, but they also develop a new version of characters that can expand the character story which will revitalize the character brand.
Kakao Little Friends
Kakao Friends設計了一個嬰兒版的角色家族“Kakao Little Friends” ，它們與原始角色并沒有太大區別，形象卻更柔和而溫暖。此版本被應用于Kakao Friends的各種產品，尤其是與兒童相關的產品。
Kakao Friends designed a baby version character family ‘Kakao Little Friends’ which is not much different from the original characters, but has more soft and warm image. This version is applied to various products of Kakao Friends and especially goes well with the children related products.
Various characters were newly designed for BT21, conveying the concept of designing the family and friends of BT21. These various character versions were also loved by BTS fans.
By collecting character figures, consumers can possess their favorite characters in the most complete form. The value of a well-made figures is increasing rapidly as the number of Kidults are growing. A lot of special editions are designed and people love collecting them. Following this trend, character brands make their characters in to a toy figure, allowing people to feel more affection for their characters by possessing it.
Bearbrick is a collectable toy designed and produced by the Japanese company MediCom Toy. They design various editions through collaboration with famous brands and artists in bear-shaped figures which become their signatures, and they are loved by the collectors for a long time.
Molly is a character created by Hong Kong designer Kenny Wang, and is produced as a toy figure through collaboration with various brands. This grumpy but cute-looking girl character has a lot of fans around the world, and they are enthusiastic about Molly's limited edition.
Super Fiction makes a lot of high quality figures of their characters and also designs a large size of sculptures as an art piece.
Avofriends is a character brand designed by a small studio in Korea, and it is recently getting popular in China and Hong Kong. They had a collaboration with one of the electronic payment system in Korea, Lpay which used Avofriends for their promotion.
By opening a character exhibitions in offline, it can make people understand more deeply about the character brand. And since people like to take photos in an interesting places to share on their SNS, a lot of character brands tend to open an exhibition to promote their characters and let people take photos with their favorite characters.
Bape XXV 25周年展
Celebrating their 25th anniversary, street brand Bape opened a large collaboration exhibition in Tokyo. 10 artists customized baby Milo characters which was placed in the exhibition and various brand collaboration products were introduced.
I am Sally 展覽
全球角色品牌LINE Friends在上海的東方明珠塔推出了一個名為“I am Sally”的展覽。這是LINE Friends的首次單獨角色展覽，它在Sally生日當天開幕，周末有超過6萬名當地粉絲和游客參觀。展覽放置的4.6米高的大型Sally尤為特別地吸引了人們的注意，里面還設計了各式各樣Sally主題的展覽攤位和快閃店。
The global character brand LINE Friends opened the exhibition ‘I am Sally’ at the Shanghai landmark Oriental Pearl Tower in China. This first solo character exhibition of LINE Friends was opened on the birthday of Sally, and more than 60,000 local fans and tourists visited over the weekend. In particular, 4.6 meter tall mega Sally placed in the exhibition attracted attention and various exhibition booths and pop-up stores on Sally's theme were designed.
Momo Planet 藝術展
Momo Planet opened an art exhibition in China with their newly designed graphic posters which delivers different image from their original character brand.
As we know, a lot of character brands try to expand their business by collaborating with various brands. But in recent years, companies who owns their IP have started different businesses with their original field, especially in F&B business.
Sunday Cheezzzball (Kakao Friends)
Kakao Friends推出了一款以Ryan為主要模型的獨特零食品牌'Sunday cheezzzball'。從Ryan喜歡奶酪球的背景故事開始，Kakao Friends將Sunday cheezzzball的銷售網擴展到線下。以“給日常忙碌而孤獨的人們提供治愈式零食”為概念，他們還設計了一個快閃店。
Kakao Friends launched 'Sunday cheezzzball', a unique snack brand which used Ryan as the main model. Started with a background story that Ryan loves cheese ball, Kakao Friends expanded its distribution network to offline with their own snack brand 'Sunday Cheese Ball'. They also designed a pop-up store with the concept of ‘A healing snack for people who feel somewhat lonely in the busy daily life’.
此外，基于奶酪球的主題，Kakao Friends正準備在首爾南山塔開設第一個VR冒險樂園。人們可以享受VR的吸引力，同時也可以享用各種與Sunday Cheezzzball相關的食品，飲料和商品。
In addition, based on this cheese ball theme, Kakao Friends are preparing to open the first VR adventure park in Namsan N tower in Seoul. People can enjoy VR attraction as well as various food, drinks and goods applying Sunday Cheezzzball story.
BITE & BITE with LINE Friends
LINE Friends在香港國際機場開了第一家Brown and Friends主題餐廳BITE＆BITE with LINE Friends。這個基于LINE Friends的餐飲品牌旨在通過LINE Friends的角色提供最佳口味和愉快體驗。 LINE Friends一直在推出各種流行飲料和零食產品，并通過在韓國和中國經營“BROUND”等咖啡館繼續擴大其餐飲業務。
LINE Friends' first 'Brown and Friends' theme restaurant 'BITE & BITE with LINE Friends' was opened in Hong Kong International Airport. LINE Friends' partnership based F&B business brand was designed to provide the best taste and enjoyable experience with LINE Friends characters. LINE Friends has been introducing a various of popular beverages and snack products, and has continued to expand its F&B business capabilities by operating cafés such as 'BROUND' in Korea and China.
Babi Snack (Naver Webtoon)
韓國網絡漫畫平臺Naver Webtoon，用人氣漫畫《Yumi's cell》的部分故事做了一款Babi 小吃，這是一款出現在webtoon上的產品，它嘗試在口味上與有著30多年歷史的傳統炒年糕保持一致。《Yumi's cells》在故事中用描述炒年糕哲學和絕佳美味的方式來吸引讀者，目前，這款炒年糕正在網上商店出售，為了Yumi's cells的粉絲， Babi餐車已在全國各地巡游了6個月。
Naver Webtoon has made ‘Babi Snack’ which was part of the story in the popular webtoon 'Yumi's cell'. ‘Babi Snack’ is a product that tried to make the same taste with the 30-year-old traditional tteokbokki that appears in the webtoon. Yumi's cells attracted readers with their philosophy of tteokbokki and its excellent taste description in the story. Currently, they are selling this tteokbokki in the online store and Barbie food trucks have traveled throughout the country for six months for their fans.
Now the character is no longer a thing that appears in children’s movies or animation. There are high-quality characters that can be treated even as an art, and many Kidults with purchasing power are enthusiastic about it.
The 3D technology or VR allows the characters to be expressed in a high quality, and it is possible to show the characters more vivid and realistic. We are looking forward to the growth of the character industry which is rapidly developing and changing.
Thank you for reading to the end, and the next report about avatar design trend will be coming soon.
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